After accumulating nearly three years of history, along with hundreds of events produced, Toro has just established itself as one of the largest labels of electronic music today. With frequent highlights in the national circuit, and a reference in the local scene of Espírito Santo, the brand takes pride in its important history.
There have been over 400 events embraced by Toro during this time. The club from Espírito Santo has hosted dozens of artists, such as Gabe, Dashdot, Jord, Eli Iwasa, TouchTalk, Nana Torres, Binaryh, Flow & Zeo, Visage, Nicolau Marinho, Tough Art, Marcelo Fiorela, Fábio Leal. One characteristic was crucial for the consolidation of a solid and active electronic scene: the partnership with local event producers, resident DJs, collaborators, and suppliers. Without a doubt, this strategy allowed the club to maintain a high frequency of events in such a short time.
During the first phase of the pandemic, Toro promoted the #stayhome campaign, a message conveyed throughout the communication of the 15 editions of online parties held, encouraging people to stay home and respect social isolation. "The pioneering spirit in online parties, along with the delivery of our menu, kept the brand active among the public. We also stood out in society due to the innovation practiced," comments Gustavo Cechinel, co-owner of the club alongside Renato Rossoni. In this second phase, currently, TORO executes its productions according to the decrees of the state government of ES, always fulfilling all legal obligations.
The partners also promise a big leap in 2021. The new headquarters of the club, which is already under construction, will allow the entrepreneurs to invest in larger events and offer their audience top-notch infrastructure.
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