A new trend has taken to the streets: Athleisure. For those unfamiliar with the term, it is a combination of the words 'athlete' and 'leisure,' and in the fashion world, it has gained a different meaning, referring to style combined with practicality.
Among the various celebrities who have embraced this style are Bruna Marquezine, Kylie Jenner, and Hailey Bieber, who love mixing sporty pieces with more formal ones.
According to Anna Clara Deps, the marketing director of Magia do Mar, the new collection '30 Years of Sun - Active Wear Summer 2024' features modern, versatile pieces packed with technology that offer quality, mobility, and durability for those who use them for sports and daily activities, following the Athleisure trend. 'Shorts, tops, t-shirts, caps, leggings, and sets are highly sought after for this purpose,' she says.
'This fashion trend is related to the new lifestyle that women have been adopting in their daily lives: practicality and comfort without losing style! Clothes that they can wear for physical activities and then go to the mall, go grocery shopping, and carry out daily tasks without worrying about going home to change,' Anna Clara points out. 'There is also a true fashion show of sporty pieces mixed with formal ones that are also very much in vogue,' she highlights.
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