Architect Arly Coelho chose the fashion industry to work in, having collaborated with renowned national brands since 2005, and opened his first store in 2018. In these nearly two decades, he has met various designers, and today he curates a collection focused on conscious fashion, opting to work with sustainable designers and products in his store.
“The multi-brand store works with designers focused on fashion, produced through natural raw materials that generate less impact on the environment and encourage recycling. These are clothes based on elegance, timelessness, and minimalist style for modern women, to be worn from the beginning to the end of the day,” highlights Arly.
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Photo release[/caption]
With the intention of expanding his product range, the entrepreneur has a new, more spacious address on Chapot Presvot, Praia do Canto. To help design the new concept of the store, which aims for a radical deconstruction of the existing space, Arly Coelho invited designer Karla Giaretta to develop a project inspired by the iconic album cover of the band Rush (A Farewell to Kings).
“We decided to create an environment that provoked customers' perception, something that represented the chaos we have experienced globally in recent years, which has shaken our psychological and emotional structure,” explains Karla.
The chosen furniture features a classic palace style, with steel racks adorned with chains and an imposing lamp that will compose the environment surrounded by unfinished materials.
“The store's concept, at first glance, aims to represent this new unknown world, which often causes us insecurity, concern, and restlessness, while simultaneously incorporating beauty, color, and texture, thus stimulating the aesthetic need to allow ourselves from the intimate to the exterior, showing our essence, taking care of our appearance, clothing, and makeup, so we feel confident and beautiful, and thus influence those around us to achieve self-esteem and more hope for a future that, depending on us, will be much, much better,” adds the architect.
Service
Simultâneo
New address: Rua Chapot Presvot, 149 - Loja 02 - Praia do Canto
*Tel.*: 27 99273-0445
Instagram: @simultaneo_
“The multi-brand store works with designers focused on fashion, produced through natural raw materials that generate less impact on the environment and encourage recycling. These are clothes based on elegance, timelessness, and minimalist style for modern women, to be worn from the beginning to the end of the day,” highlights Arly.
[caption id="attachment_36938" align="aligncenter" width="1024"]
Photo release[/caption]With the intention of expanding his product range, the entrepreneur has a new, more spacious address on Chapot Presvot, Praia do Canto. To help design the new concept of the store, which aims for a radical deconstruction of the existing space, Arly Coelho invited designer Karla Giaretta to develop a project inspired by the iconic album cover of the band Rush (A Farewell to Kings).
“We decided to create an environment that provoked customers' perception, something that represented the chaos we have experienced globally in recent years, which has shaken our psychological and emotional structure,” explains Karla.
The chosen furniture features a classic palace style, with steel racks adorned with chains and an imposing lamp that will compose the environment surrounded by unfinished materials.
“The store's concept, at first glance, aims to represent this new unknown world, which often causes us insecurity, concern, and restlessness, while simultaneously incorporating beauty, color, and texture, thus stimulating the aesthetic need to allow ourselves from the intimate to the exterior, showing our essence, taking care of our appearance, clothing, and makeup, so we feel confident and beautiful, and thus influence those around us to achieve self-esteem and more hope for a future that, depending on us, will be much, much better,” adds the architect.
Service
Simultâneo
New address: Rua Chapot Presvot, 149 - Loja 02 - Praia do Canto
*Tel.*: 27 99273-0445
Instagram: @simultaneo_
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