Safe sex practitioners like artificial intelligence

Don't worry, I'll explain...

The marketing team at Jontex, a famous condom brand, turned to the Artificial Intelligence platform to improve the performance of their Premium product ads and encourage condom use.

Sales were not good...

The market for products that bring joy to couples is growing by an average of 32%, according to data from the national health survey conducted by IBGE.

However, the same survey shows that 60% of Brazilians did not use condoms in their last sexual encounters.

The situation is even more serious among teenagers, where condom use dropped from 72% to 59%.

A difficult situation for Jontex's marketing to resolve.

There is no denying the evolution of condoms, yet sales have declined.

In order to change this scenario, the company incorporated artificial intelligence to optimize its premium condom campaign run on Instagram and Facebook.

Using the platform VidMob, which uses Artificial Intelligence to analyze video advertisements,

Jontex saw the number of video views increase 16 times, achieving the goal of enhancing recognition of the premium line. The campaign also recorded a 150% increase in the conversion rate.

The audience of an advertising campaign can define the sales success of a product, but once the campaign is running, it becomes more difficult to make adjustments and address any issues found in engagement.

In Jontex's specific case, five main adjustments were suggested by VidMob: show the actors at the beginning of the video, anticipate an explosion effect, condense the initial audio message, display the three premium products together, and add a more direct call to action.

These actions boosted Jontex's market presence on digital platforms. It's the audience war.

The company has not yet disclosed the sales results of the Premium products, but it has already ensured brand and product visibility on the largest digital platforms.

Considering that those who are not seen are not remembered, Jontex was efficient in using artificial intelligence in content production; in the market, we can say that the only thing that doesn't change is change...