Pop-Up Magia do Mar at Peracanga Beach

Capixaba beach/fitness fashion brand opens another store in Guarapari Celebrating 30 years, the capixaba beach and fitness brand, Magia do Mar, reopens this December its pop-up in Guarapari, in the Enseada Azul region, at Peracanga Beach. The store is expected to operate until the end of January. The temporary space will feature the entire Summer 2024 beachwear collection – 30 years of Sun, with bikinis, swimsuits, beach cover-ups, and accessories to cater to locals and tourists in the area. Magia do Mar has two franchises in the municipality, one at Areia Preta Beach and another at Morro Beach, and during the high summer season, it brings the pop-up proposal to better serve its clientele and tourists in the region. "Guarapari is one of the hotspots in our state during the summer, and besides the locals who frequent and own vacation homes, and the residents, we have tourists who drive the city and the local economy," says Magia do Mar's marketing director, Anna Clara Deps. "We saw the need to provide another easily accessible location for this audience," she points out. The Magia do Mar Peracanga pop-up will feature all the new releases of bikinis and swimsuits in vibrant colors and prints, exclusive fabrics, textures, and finishes that give prominence to the designs. According to the style director, Paula Deps, pieces with trending styles will be available, such as artisanal style, handmade with braids and ties, asymmetrical models, cuts, and gathers that make the model fit the body better, with ties. Underwire and boning provide support and sensuality to the pieces, and fabrics with a certain shine and terry cloth are new features in the collection," she points out. "A variety of colors and models to cater to all styles and tastes," clarifies Paula.