The Olympics of the International Society of Aesthetic Plastic Surgery (ISAPS) held in September at the 2023 World Congress in Athens brought together over 1,000 participants from 90 countries to discuss the latest scientific research, innovations, and techniques to improve patient safety in aesthetic plastic surgery. There, the results of its annual Global Survey on Aesthetic/Cosmetic Procedures were released.
The report showed an overall increase of 11.2% in procedures performed by plastic surgeons in 2022, with over 14.9 million surgical procedures and 18.8 million non-surgical procedures performed worldwide.
Liposuction was the most performed surgical procedure in 2022, as well as in 2021, with over 2.3 million procedures and an increase of 21.1%. The top five surgical procedures were liposuction, breast augmentation, eyelid surgery, abdominoplasty, and breast lift, with rhinoplasty being replaced among the top five.
According to plastic surgeon and member of the Brazilian Society of Plastic Surgery (SBCP), Humberto Pinto, after the pandemic, self-esteem and the sense of well-being have been highly valued by all patients. “I’m talking not only about women but also about the increase in men seeking plastic surgeries to feel better about themselves,” he says.
Among the ranking of the survey, the doctor agrees and states that new technologies have currently improved surgeries. Today, liposuction has various types such as LipoHD and Lipolaser. One continues to aspirate fat and sculpt the body, and the other is done with thinner cannulas where the laser emits heat and breaks down fat cells,” he highlights. “Lipo is sought after by both men and women nowadays. As for breasts, both implants and explants are on the rise, and eyelid surgery is a discomfort that affects people over 40, and the demand is really high, and the surgery is simple,” says the surgeon.
Humberto makes it clear that attention to medical ethics and patient consent is necessary. “We, as qualified professionals, need to provide all necessary information, addressing patients' doubts regarding the surgery in question, about the risks and benefits and the possible outcomes,” explains the doctor. “This also applies to advertising and marketing in plastic surgery. Surgeons have the obligation to provide accurate and transparent information about their services, especially now with the new CFM rules regarding the use of 'before and after' images of patients on social media, avoiding misleading promises or exploiting patients' insecurities,” he points out.
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