In light of the new situation the world is facing with the COVID-19 pandemic, various sectors have been impacted by social isolation, deemed necessary to prevent the spread of the disease. However, the ring market has been experiencing this moment with a very optimistic sentiment, according to businessman Arthur Bautz from Bautz Alianças.
“People consider the process of union or marriage as a great dream of their lives. And during this period, we have noticed a movement among couples to postpone ceremonies, but in some cases, many choose to keep the date, with the expectation that everything will be resolved by then,” he points out.
Aware that the pieces are not seen as a priority at this moment when the financial crisis impacts all markets, the businessman observed that customers looking for jewelry preferred to wait a little longer due to the situation. “So far, we have not seen declines, as there have been no cancellations of orders already placed. Therefore, we are working on the production and delivery of orders already made. However, starting from next month, we should feel some difference,” he explains.
Learning
Looking at the glass half full and thus visualizing some trends that may have come to stay, the Espírito Santo brand of rings has been investing during this period in “lives” to provide more information to its customers. “We try to use this opportunity to explain, as much as possible, all the topics related to our field. I believe that, even after everything returns to normal, these initiatives will continue,” he bets.
Among the other lessons that can be drawn at this moment, Arthur also mentions the importance of planning and a greater appreciation of the relationship between suppliers, businessmen, and customers. “Despite being new to the market, our company has kept its feet on the ground, taking the right actions, and we are seeing that this has worked. Therefore, we intend to maintain this strategy. In addition, the market may also be learning now that no one can evolve alone, as we need each other, and that’s why the importance of partners along the way,” he opines.
New Format
Bautz Alianças is providing services through its social media (@bautzaliancas) and via WhatsApp. The delivery of rings is conducted by appointment, in a showroom room, limiting the number of people and taking all precautions already recommended by the World Health Organization (WHO).
“We share with our customers the hopeful feeling that all of this will pass soon. I believe that at the beginning of next year we will start to see good results. We realize that besides the love between them, there is also a great optimism. Something fundamental in light of all this. We need to unite to get out of this together and stronger, with more learning – both from a health perspective and economically,” he concludes.
“People consider the process of union or marriage as a great dream of their lives. And during this period, we have noticed a movement among couples to postpone ceremonies, but in some cases, many choose to keep the date, with the expectation that everything will be resolved by then,” he points out.
Aware that the pieces are not seen as a priority at this moment when the financial crisis impacts all markets, the businessman observed that customers looking for jewelry preferred to wait a little longer due to the situation. “So far, we have not seen declines, as there have been no cancellations of orders already placed. Therefore, we are working on the production and delivery of orders already made. However, starting from next month, we should feel some difference,” he explains.
Learning
Looking at the glass half full and thus visualizing some trends that may have come to stay, the Espírito Santo brand of rings has been investing during this period in “lives” to provide more information to its customers. “We try to use this opportunity to explain, as much as possible, all the topics related to our field. I believe that, even after everything returns to normal, these initiatives will continue,” he bets.
Among the other lessons that can be drawn at this moment, Arthur also mentions the importance of planning and a greater appreciation of the relationship between suppliers, businessmen, and customers. “Despite being new to the market, our company has kept its feet on the ground, taking the right actions, and we are seeing that this has worked. Therefore, we intend to maintain this strategy. In addition, the market may also be learning now that no one can evolve alone, as we need each other, and that’s why the importance of partners along the way,” he opines.
New Format
Bautz Alianças is providing services through its social media (@bautzaliancas) and via WhatsApp. The delivery of rings is conducted by appointment, in a showroom room, limiting the number of people and taking all precautions already recommended by the World Health Organization (WHO).
“We share with our customers the hopeful feeling that all of this will pass soon. I believe that at the beginning of next year we will start to see good results. We realize that besides the love between them, there is also a great optimism. Something fundamental in light of all this. We need to unite to get out of this together and stronger, with more learning – both from a health perspective and economically,” he concludes.
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