With the growing movement of the pharmaceutical market in the state and in Brazil, a new pharmacy chain is born in Espírito Santo, Farmavocê.
The new brand emerges as a proposal to offer a business model accessible to small pharmacies that want to elevate their level of competition. It promises to generate customer loyalty for small stores and provide an opportunity for increased profitability. How? According to CEO Aníbal Neri, there are several benefits to offering this profit to companies, such as: exemption from membership fees and monthly fees. “The free membership and monthly fees to participate in this new network is something unprecedented in the market; we are practically providing a social service for these companies,” assures the businessman. In addition, Farmavocê has a line of exclusive products – with almost 100 items – meaning that the pharmacy joining the new business will already have various proprietary products available with great negotiating power and commercial and structural advantages. Among the highlights are the agreement card, credit card, and loyalty card.
According to the network's Support Director, Douglas Spanghero, the new brand is already born with all the know-how regarding the market. “We share marketing strategies, differentiated negotiation, high-performance management, and we offer all the support for the pharmacies that are part of the network,” he explains. Farmavocê already has licensed stores and is prepared to operate throughout Brazil, providing better market positioning for small pharmacies to compete with large chains in a new pharmaceutical conglomerate.
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