Photo credit: Tassila Costa
After the emergence of the new Coronavirus, the world experienced an unprecedented pandemic in the 21st century. Various sectors of the economy were impacted, and many self-employed professionals had to reinvent themselves. Those who follow the event industry have heard of Daieny Fasolo. A ceremonialist since 2010 and with over 350 events, including 15th birthday parties and weddings organized by her, Daieny has reinvented herself and is now working in a new profession, alongside her husband Francisco Freitas, in influencer consulting.
She specializes in organizing events, and he specializes in technology and connectivity. Together, they are advising several influencers. "It was an idea that came up last year, and with what happened regarding the pandemic and the postponement of events, my current profession has stood out," says Daieny.
For sociologist and CEO of Instituto Renoma, Fábio Gomes, the job market has stirred up social media. According to research from Renoma, 72% of internet users mentioned remote work or its equivalents (home office, telecommuting, working from home) in online discussions.
"The virtual universe is becoming increasingly interactive. Right now, we are working with influencers in motherhood, fitness, teen, fashion and beauty, and gastronomy, etc. Francisco and I plan media actions, close contracts, participate in productions and negotiations, assisting them in their daily lives in a segment that needs support and management," explains Daieny. Among the influencers served by the couple are Lara Taquette, Saly Pio, Ju Marculano, Emanuelle Praddo, Renata Brioschi, Nabila Furtado, and Nicoly Sousa.
Source of research: Revista Isto É
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