Nazca presents Iza Connection

Real estate developer launches its own Artificial Intelligence for the real estate market Last Thursday, October 2, Cinemark Vitória hosted the official launch of Iza – the artificial intelligence developed by Nazca to transform the way real estate agents operate in the market. The event, called Iza Connection, marked the beginning of a new era in the Espírito Santo real estate sector: an era integrated with intelligence, agility, and innovation. More than just presenting a new technology, the meeting was an invitation to transformation. Nazca's CEO, Breno Peixoto, opened the presentations highlighting the challenges still present in the daily routine of agents when it comes to the digitization of processes: "The big challenge is how to turn a lead into a sale. It was with this in mind that Nazca created Iza: a tool made for the agent, which centralizes information, organizes data, and optimizes the professional's time. Just ask, and Iza will respond, answering questions and creating faster contact possibilities with the client," he stated. Next, Nazca's marketing manager, Viviane Albani, highlighted the platform's differential in her presentation: "Iza is fast, secure, and strategic. Every detail was designed with a single goal: to facilitate the agent's daily life and enhance their relationship with the client. It organizes information, transforms data into solutions, and creates new connection possibilities; it represents a new way of doing business in the real estate sector," she emphasized.   Lecture The audience also attended a lecture by Fábio Neto, a partner at StartSe, a reference in innovation and digital transformation, who provided a global view on exponential changes and the new consumer profile: "Time is the most valuable asset in the world. Today, no one wants to wait: if they are not attended to in minutes, the consumer simply gives up. The agent needs to be prepared for this new behavior, which demands hyper-personalization and quick responses. That’s why tools like Iza are not just technological solutions, but instruments to transform the agent into an exponential seller," he explained. Iza Connection reinforced Nazca's commitment to uniting technological innovation and human relationships, pointing to a new path for the real estate market, where technology enhances the agent's performance without replacing the essential role of connection with the client.