Strong Women Are Also Delicate

Camarim Tex and Cross Hero, located in Jardim Camburi, have created a campaign together in honor of Women's Month. In addition to producing a video showcasing women in their athletic and delicate versions, the campaign features a partnership that will benefit clients of both locations. “Crossfit clients will receive discounts at our beauty space and our clients at Crossfit,” explains hair stylist Heyd Tex.

We invested in a promotional video featuring models Caroliny Guimarães and Larissa Hollanda, styled by Camarim Tex, with photography by Matheus Andreatta, looks by One Wear, and video by Thiago Carriço, filmed at Cross Hero.

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