Logomania – chic and timeless

            Several renowned brands around the world use their logos to create prints for clothing, luggage, bags, among others. We immediately think of Louis Vuitton! 'Logomania', as this 'concept' is known, is on the rise, and other brands beyond sportswear, such as Nike, Adidas, etc., are investing in the theme, as is the haute couture of Chanel. According to businessman and designer Ivan Aguilar, "prestigious brands with a unique identity bet on logomania not only for the symbolism of quality; the trick is a simple way to stand out, to have style," he states. In fact, Ivan created his own exclusive print with his initials IA to create pieces that stand out and are trending among his clients. "It looks chic, clients love it, and I created an identity for my brand," Aguilar adds.