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Matéria

AI as a Beauty Ally

16/01/2026 • Por Criar Comunicacao • Leitura de 2 min
16/01/2026

Artificial Intelligence (AI) has transitioned from a future trend to a reality in clinics, directly impacting how diagnoses are made and aesthetic treatments are planned.

The technology has become an important ally in providing more accurate skin assessments, personalized protocols, and increasingly natural and safe results.

According to Dr. Renata Melo - who has over 24 years of experience in the field - AI represents a significant advancement by supporting the clinical eye of the specialist. “Artificial intelligence does not replace the doctor, but enhances our analytical capacity. It can identify details that are often not perceptible to the naked eye, such as changes in skin texture, early spots, and early signs of aging, as well as dull and brittle hair,” she explains.

With the use of intelligent image analysis systems, it is possible to map characteristics such as pores, wrinkles, fine lines, oiliness level, and skin uniformity, in addition to tracking treatment evolution with greater precision. “Technology helps us move away from guesswork and work with data. This brings more security for both the doctor and the patient,” emphasizes Renata.

Among the technologies, she mentions lasers, Ultraformer devices, the Mesoject Gun, and digital videodermatoscopy (advanced image analysis) that assist in treatments.

“All this artificial intelligence helps us define tailored protocols, respecting the individuality of each patient. Today, it no longer makes sense to talk about standardized treatments. Each person has a different routine and aging process. AI contributes to making the treatment plan truly personalized,” she asserts.

The technology also plays a fundamental role in preventing premature aging. “We can act before the damage becomes evident. This completely changes the logic of aesthetics, which becomes more preventive than corrective,” she highlights. Renata adds that technology should serve health and well-being. “When used judiciously, it helps indicate only what is truly necessary, respecting the limits and naturalness of each patient,” she points out.

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