Nowadays, men are increasingly concerned about health and well-being. There has been a significant rise in awareness and acceptance of aesthetic procedures among them. According to Dr. Renata Melo, many still do not like it to appear that they have done something and do not have the habit of discussing it among friends and family. “Most of my male patients prefer to be discreet, but they do take care of themselves,” says the doctor. Among the procedures, Renata highlights that non-invasive ones, such as collagen bio-stimulators and botulinum toxin, are the most used. “That unwanted wrinkle, expression line, and facial sagging are treated this way,” she says.
Among other treatments, Renata highlights laser for skin rejuvenation, acne treatment, and the brand new Endolift: “For some, men are concerned about their bodies, unwanted fat, the abdomen, but the face is now their main focus,” explains Renata. “Of course, some undergo aesthetic procedures while maintaining good shape, but the face is our business card, and most have been paying attention to a well-cared-for face, to hair – with hair treatments like MMP - which is the micro-infusion of medications into the skin that treat the scalp and skincare routines to help protect the skin,” emphasizes the doctor, who adds: “Yes, they also follow a routine of care recommended by us after treatments,” she says.
The present is very much involved with technology, and the influence of social media has also motivated these factors. “These are men who take more care of their appearance due to their profession, to improve self-esteem, and to feel more confident,” points out Renata.
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