The happy hour that used to take place in bars in Greater Vitória, before social isolation, has migrated to the homes of locals. It is with family, and with the online presence of friends, that this form of entertainment is consolidating and increasing, for example, the demand for delivery of craft beers.
An example of this reality is Convento Cervejaria. The company is local and according to one of the partners, Leonardo Leal, the new way of consuming alcohol has boosted business. “And we believe it’s a path with no return,” he said.
His experience is supported by a recent survey conducted by the consulting firm Opinion Box. The data shows that there was a 26% increase in delivery orders during the quarantine. Of the two thousand respondents, 16% reported having increased their alcohol consumption at home.
“That’s why we are focused on offering a first-class product that makes this happy hour at home even more special. Adding to that, we have our own delivery strategy, with our own app and website, which ensures better prices, more agility, and comfort for customers,” explained businessman Leonardo Leal.
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