Brazil is the second country in the world in the ranking of plastic surgeries, and plastic surgeon Humberto Pinto cites one of the reasons: “The current generation was born into a technological universe that is relatively vain, and image is everything. There is a concern with photos, posted videos, selfies. And currently, this affects not only teenagers and young people, but adults in their daily routines, involved with work, who seek to look good, and appearance is a predominant factor,” he explains.
Among celebrities, it is not even necessary to comment; various actors, actresses, singers, and songwriters seek to improve their appearance, and it only takes one click to see the before and after of so many people. Some do not mind listing the number of surgeries they have undergone, like singer Anitta. Among the ex-BBBs, it is certain that as soon as they enter one of the most famous reality shows in the country, viewers already expect their exit to follow their transformations.
Some become topics on websites and apps, like Eliezer Netto from BBB 2022, who looks quite different. He underwent facial harmonization, hair and beard implants, rhinoplasty, and had dental veneers, among others. Eslovênia from the same edition also had facial harmonization. Thais Braz from BBB 21 surprised everyone when she had surgery to reduce her forehead, and Linn da Quebrada underwent feminization surgery.
This year, the participants of the program barely leave the house before heading to the operating room. One that caught a lot of attention from internet users was Paula Freitas, who changed her hair, had lip fillers, and received botulinum toxin injections. She herself stated on her social media that the program allowed for so many good things. “And one of them was getting to know myself better and taking care of ME FIRST.”
For surgeon Humberto Pinto, in addition to vanity, self-esteem and well-being are factors that lead people to undergo plastic surgery. “With technological advancements, procedures are more modern, recovery is faster, and the results are satisfactory, leading to the empowerment of beauty and well-being,” points out the doctor.
Among the most sought-after procedures, the doctor lists liposuction, breast implants, abdominoplasty, and facial harmonization.
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