Companies Renew Themselves Amid the Pandemic

In the economy, obstacles are everywhere after the arrival of the new coronavirus (Covid-19). To overcome them, in addition to hard work, it has also been essential to invest in new ideas to motivate the team and achieve positive results. During this period, remote work became a reality for most companies, which, even when physically distant, had to reinvent themselves to keep up with professionals and maintain the group united, even in the face of difficulties.

For those who are more open to change and can adapt to the new format, goals can even be surpassed with an even greater dedication from employees. Golden Investimentos fits this profile, and according to the advisor and partner at the XP Investimentos office, Franco Carpes, the company recently reached the incredible mark of R$ 1.5 billion under custody with over 2,000 active clients and a satisfaction index (NPS) of 97.0.

“In the midst of a pandemic, we cannot celebrate just numbers, but rather the way the team came together, adapted, and reacted to this difficult moment we are living. The merit of achieving these results belongs to everyone who worked hard to maintain productivity and reach indices that motivate us to continue on this path of renewal, which is being built with the support of the team,” he evaluates.

In addition to the collective achievement, this moment is also one of individual recognition at Golden Investimentos. Advisor Franco Carpes received, on August 7, the "private seal" granted by XP Investimentos. Among the 80 selected, he is the only one from Espírito Santo, in a universe of 7,000 that makes up the brokerage's service structure across the country.

“This seal was very important, as it is the endorsement of a quality work, extremely personalized, done with seriousness and diligence. The award is granted to those who stand out annually in some criteria, such as having clients with high investment volumes, possessing a demand for differentiated products, having recurrence in high volumes of new resource acquisition, and a high satisfaction score,” he shares.

In many companies, it was also an opportune moment to be more open to understanding the reality of each professional with the challenge of working from home and caring for personal life. At the benefits administrator Mediadorie, operational coordinator Taynara Onofre highlights that it was a paradigm shift for both managers and employees.

“Each professional faced the challenge of managing their work hours at home while also dealing daily with family issues that invaded their routine during this period, as schools and daycare centers are closed and household chores also took up a good part of people's time. At first, it was a bit difficult to get used to all the changes. But we have already managed to adapt and continue with a concern to monitor the well-being of each employee so that they can maintain this balance, even amidst so much uncertainty,” she comments.

Launched in August, amid the pandemic, the Espírito Santo men's clothing brand Kerouac has already entered the fashion market adapted to online sales, which are being conducted through social media and, soon, also through the website. Entrepreneur Marcelo Peisino and designer Daniele Godoy adapted to new trends with technological advancements and the need for many people to stay at home, seeking their safety. Therefore, they also conducted the photoshoot for the first collection at home, with all the necessary precautions for the team.

“We are in a new moment that deserves our attention to be understood – with different behaviors and needs – and, therefore, we need to reinvent ourselves in any market. Right at the debut of Kerouac, we had a very positive demand, which has motivated us to continue on this path, seeking to adapt to this phase that will certainly leave a legacy of innovation and adaptation to challenges in all areas,” highlights entrepreneur Marcelo Peisino.

Recently, Kerouac also started offering the "road to you" service, where a bag with some items is delivered to the client so they can try on the pieces in the comfort and safety of their home, with all the care taken to carry out a rigorous clothing hygiene process. “The way forward is really to venture into entrepreneurship, thinking about this new reality, meeting the needs of this moment. The market has changed for everyone and is increasingly demanding a conscious adaptation on our part,” he opines.