Capixabas willing to engage in physical activity and improve their fitness will have an extra incentive to exercise. They will be able to "transform" their sweat and efforts into points that can be exchanged for shirts or even craft beer. The incentive will be presented on the 8th (Saturday), at Praia de Camburi, in Vitória.
The proposal is part of the Convento Triathlon project developed by Convento Cervejaria and Maximize Sports Advisory. According to entrepreneur Léo Leal, partner of the beverage company, the goal is to demystify the idea that beer is bad for health. Therefore, the decision to associate the Convento brand with a group of athletes, both amateur and professional, aims to give visibility to the beverage and thus spread the idea of well-being and responsible consumption. This group has been named Convento Running.
The team will have various goals and challenges to overcome. Upon reaching their objectives, they will earn points. "It is possible, for example, to accumulate 50 points and exchange them for products on the Convento Cervejaria website. Athletes will have individual and collective goals, meaning everyone will strive to achieve objectives for the common good," explained Léo Leal.
Photo: Convento Cervejaria partners Léo Leal and Anderson Alburquerque / image credit: Gabriel Lordello/Mosaico Imagem
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