Entrepreneur Opens Third Barbershop Location and Launches Franchise

With unique service offerings and exclusive treatments, Dinastia da Barba opens its doors for the third time and launches as the first franchise of its kind in the state

Hair prosthetics, hair loss treatment, massage, skincare, waxing, and beard therapy are some of the services that go beyond the traditional "trim the beard and cut the hair," making a significant difference in the service standard at Dinastia da Barba - a concept barbershop that has just inaugurated its third location, led by entrepreneur Fabrício Luz, this time in Itapuã, joining the stores at Shopping Vila Velha and Praia do Canto in Vitória. With qualified service and a cozy space, entrepreneurs Fabrício and Morena Luz created Dinastia da Barba four years ago. "We studied the local market and saw the need to bring a concept barbershop, where men have an exclusive space with all the services," says Fabrício. This year, the couple began a new chapter for the brand and established the Dinastia da Barba franchise, which is the first 100% local franchise of its kind in the state. To become a franchisee, the initial investment starts at R$ 190,000. "We provide full support, from finding the location, choosing the team, training, and also post-launch, where we provide ongoing support for the growth of the unit. Our name has a real meaning. Dinastia means the sequence of the grandfather, the son, the grandson… We want to welcome and care for all generations," emphasizes the entrepreneur. The three pillars of Dinastia da Barba are: hair, beard, and well-being. "All service is performed with the customer's satisfaction in mind. The barbershops offer a kids' area, a VIP room for the groom, aesthetics, massage, waxing, beard therapy, hair and beard products, and many other men's grooming services always with the best professionals," evaluates the entrepreneur. [gallery type="slideshow" size="medium" ids="34546,34545,34544"] Learn more Among the new features is the VIP room, an exclusive and private space with a bathroom, cutting area, minibar, and video game. In the VIP room, it is possible to hold the Groom's Day, where he can invite his groomsmen to enjoy a special day and have the making of done on-site. The space also hosts graduates or groups of friends for a happy hour. There is also a kids' area, where children can enjoy services from their first haircut to pre-adolescence. At Dinastia da Barba, in addition to the traditional beard, hair, and mustache, clients have access to a range of differentiated services in exclusive aesthetic rooms, massage, waxing, coloring, beard therapy, manicure, and pedicure. To top it off, the barbershop offers the best products for hair and beard, such as balms, shampoos, conditioners, and oils.