The episode of Cola Que É Podcast brings to the forefront a sector that transforms ideas into memorable experiences: the events market. With the theme “They Make the Party”, the program brings together three women who work in different but complementary areas of a mechanism that requires strategy, sensitivity, and execution capacity.
Participating in the conversation are Sabrina Quintanilha, executive producer and corporate event strategist, recognized for her work in management and planning; Lidia Ferreira, personal chef and entrepreneur at the helm of Ellos Buffet; and Isabella Costa, representative of Vix Locações and also a gospel singer.
During the chat, the guests share behind-the-scenes experiences, challenges faced in a sector marked by tight deadlines and high demands, as well as the importance of detailed planning for each event to achieve its purpose.
The discussion also highlights female leadership in areas ranging from executive production to gastronomy and infrastructure. Common to all three professionals is the emphasis on the need for organization, creativity, and efficient management to transform demands into concrete results — whether in corporate meetings, social celebrations, or large productions.
By addressing different stages of the events chain — from conception to final delivery — the episode reveals how each detail influences the audience's experience. More than just talking about parties, the conversation broadens the perspective on female entrepreneurship and the professional paths within a market that continues to expand.
The episode is already available on YouTube and can be watched via the link.
The content airs on the program's YouTube channel, reinforcing the podcast's space as an environment for knowledge exchange and valuing the trajectories that build, behind the scenes, moments that gain the spotlight.
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