On August 12, Criar Comunicação celebrates its 21 years of operation, marking a journey of transformations, achievements, and a strong connection with the communication ecosystem in Espírito Santo.
The celebration will feature a special brunch where partners, clients, press, and influencers will be welcomed by partners Denise Póvoa and Lurdinha Perovano, along with their team, on August 12, at the Coco Bambu Vitória restaurant, in Praia do Canto, as well as other actions on social media and spontaneous media throughout the month. A moment of celebration, but also of gratitude and renewal of purpose.
The company has accompanied – and lived through – the changes that have impacted journalism, press relations, and the way brands, people, and ideas are communicated over the past two decades.
“With a plural and multidisciplinary team, Criar focuses on generating value and creating genuine connections. The slogan that guides this new cycle is “Criar21: communication, consciousness, and future,” a synthesis of what the company believes and practices,” explains one of the partners, Lurdinha Perovano.
“More than celebrating time and our coming of age, we celebrate a journey built with consistency, partnership, and listening. Criar's 21 years represent a milestone of maturity and, at the same time, restlessness. We continue to reinvent ourselves, attentive to what moves the market and, above all, what moves people,” affirms Denise Póvoa, the other partner.
During this period, Criar has built its reputation based on ethics, creativity, and purpose. In this journey, it expanded its scope of action, following the transition from the traditional press model to an increasingly digital and connected scenario.
In the beginning, the work revolved around press relations, which over time adapted to the digital transformation that the journalistic universe underwent. Today, Criar Comunicação, in addition to providing press relations, works with social media management and also strategically collaborates with influencers, content creators, institutional communication, and positioning in digital environments.
Over the years, Criar has served clients of various sizes and segments, from professionals to large construction companies, autarchies, restaurants, and major events in Espírito Santo, in addition to supporting many charitable events. This portfolio includes names such as Vitória Moda, the Carnival of Vitória, Roda de Boteco, the Noivas Event, Fábrica de Chefs, Restaurant Week, Sebrae ES, Alphaville, CRA, among many others that helped consolidate the agency's presence in the local communication scene.
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