Investment in the Capixaba Craft Beer Market Grows

Self-service draft beer machines with taps and an autonomous payment system right at the machine with the best Capixaba beers available. This is MeuChope.com - a channel for various Capixaba beers and an ideal platform for microbreweries. The focus is to promote the breweries in the state and democratize the consumption of Capixaba draft beer.

Led by founding partners Augusto Sato and Bruno Medeiros, MeuChope.com offers free installation of the machines and currently has locations in shopping centers, hubs, and condominiums in Greater Vitória.

A channel for various Capixaba breweries, the new beer distribution format has caught the attention of investors. On March 20, Augusto and Bruno received a visit from one of their business investors, American Michael Nickalls. They headed to Domingos Martins and met with one of the many Capixaba craft beer manufacturers, Daniel Buaiz, at his Cervejaria Barba Ruiva. “We visited the factory facilities and introduced the region to Michael,” explains one of the partners of MeuChope.com, Augusto Sato.

Daniel is a pioneering entrepreneur in the production of craft beer in the state. He explained the entire production process, talked about his journey, and the evolution of craft beer consumption in Espírito Santo. “I had to redirect part of the fresh draft beer production to bottled pasteurized beer due to the closure of bars during the pandemic, and self-service draft beer was a solution, as it allows me to deliver my draft beer, of better quality, directly to consumers,” stated the businessman.

After its first round of investment in February, MeuChope.com reached a market value of R$ 20 million. With the raised funds, the company intends to distribute its self-service draft beer equipment to hundreds of condominiums and in the main shopping centers, bars, and coworking spaces in the state. "MeuChope.com was created to help local breweries have the best distribution, sales, and marketing channel. We work to intelligently and technologically reduce the costs of microbreweries and facilitate production and sales planning,” points out the other partner, Bruno Medeiros.

Among MeuChope.com’s intentions is to create reach for those who do not have this option. “Consumers depend on large brands for distribution, and we want to be the distribution path for a quality product at a lower price,” concludes Medeiros.