Capixaba represents Joico Brazil

  Hair stylist Ana Paula Leite was chosen as the brand's ambassador in the country A reference brand for over 40 years for the best hairdressers in the world, Joico specializes in hair reconstruction. In the country, Joico Brazil has been operating for 15 years in renowned beauty spaces, as well as online commerce reaching all of Latin America. Always in partnership with the best professionals in the country, Joico Brazil has just appointed the capixaba hairstylist Ana Paula Leite to be its ambassador. Ana Paula runs a luxurious salon in a noble neighborhood of Vitória – Praia do Canto – in a space where she has several professionals specializing in hair therapy and aesthetics. “For me, it is an honor to represent this brand that I admire so much and to know that from now on I will be the face of this brand and the spokesperson for all the news that will be launched around the world,” highlights the hairstylist. The launch of the Joico brand at Be Spa Urbano will be on October 19, starting at 6:30 PM, in a new location, the “Barla Lounge,” a space of the Barlavento Beach Bar & Lounge that will be located in the salon's winter garden and will offer drinks, pastas, appetizers, and various options from its menu on site. In addition to guests, clients, and the press, the event will host the president of Joico Brazil, Pedro Reichenheim, as well as Mary Ann Lívia de Souza and Marcel Maldonado responsible for the brand's marketing. ‘Joi’ means joy and wanting to be with people who care about us. “This joy is what we want to share with people who will celebrate good experiences with those who know the story and have stood by this story,” emphasizes Marcel.