Amid the crisis caused by the COVID-19 pandemic, the Espírito Santo-based women's fashion brand, BOX, is mobilizing to produce protective masks in its factory, which had its activities halted during this period, but will now be reopened for this action. The idea of the campaign – titled #EuCuidoDeMim&DeVocê – is to produce the items using fabrics that were used to make the brand's pieces – such as viscose, crepe, jersey, among others – and the goal is to donate a portion to nursing homes and hospitals.
The other batch will be sold, and the proceeds will be used to help projects involving underprivileged children and individuals who need financial support to overcome this moment. Businesswoman Amanda Vieira, owner of BOX, is leading the initiative, which involves 13 professionals working at the company.
“The activities aim to overcome this crisis and help those who need it most at this moment, taking care of our BOX team and the people around us. In just this first week, our goal is to produce about 10,000 masks. We are also looking for partners to join us in this action and expand the idea,” she explains.
Since last week, the Minister of Health, Luiz Henrique Mandetta, has added the use of masks in Brazil, recommending that the entire population start using them, especially those made with fabric, as a way to reduce the risk of COVID-19 contamination, the disease caused by the new coronavirus. Nevertheless, experts emphasize the importance of not abandoning social isolation for those who can stay at home and maintaining hygiene precautions.
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