The last year will go down in history, and we were a part of it. Various changes occurred, and the beauty market was no different: with more time at home, we had to learn to take care of ourselves, and naturalness, such as hair transitions and skincare, became a trend.
A Google Surveys research - according to Vogue magazine - analyzed the behavior of beauty consumers and confirmed that 35% of respondents attest that spending more time with family has been essential, and 28% highlight the importance of being able to take better care of themselves. Talking about mental health and choosing products that contribute to balance is a trend that is here to stay.
In this 'low profile' style, pharmacist Raigna Vasconcelos from Farmácia Alquimia has noticed that consumers are seeking many natural products instead of industrial ones. “We have noticed that besides the supplements we produce aimed at health, cosmetics have a new movement, such as the deodorants we manufacture,” highlights the specialist.
“Our deodorants are free of heavy metals, artificial fragrances, have a clean and aligned formula, and still offer all the benefits of keeping the armpit free of unpleasant odors and preserving natural sweating,” Raigna states. The deodorant is in spray format and leads sales.
Participe da conversa