Bioma Salon do Grupo Laces abre unidade em Vitória

Bioma Mata da Praia is the first salon licensed by the group in ES The beauty sector in the country has recovered after the challenges of the pandemic phase. According to data from the Brazilian Service of Support for Micro and Small Enterprises (Sebrae), more than 170 thousand small businesses have opened, including hairdressers, manicurists, pedicurists, and specialized cosmetic stores. New concepts in the area are emerging, and starting October 16, Vitória will have the first Bioma Salon, a new beauty space structured sustainably. Specializing in the natural health of hair, Bioma will offer exclusive services and products certified as organic since 2015, which will provide gradual beauty through a unique and personalized experience. Businesswoman Simone Abreu, after 10 years at the helm of Studio Mata da Praia, decided to invest in a new concept of beauty and service. "We sought the best concept and the most sustainable practices in the beauty area. Our clients deserve this evolution and this quality of products and services. In our daily interactions, we noticed the desire for products that are proven to be natural, based on plants, flowers, and leaves, that take care of the health of hair in an integral way." The transformation is not only conceptual. "We invested in the physical structure, with new decor and created a more integrated environment. We will have reverse logistics, with proper disposal of our product packaging. We trained the entire team in São Paulo, who are prepared, adapted to the new concept, and enthusiastic." Happy for the opportunity to transform her company with conscious consumption practices and high-quality products, Simone Abreu adds that she found in São Paulo, where the headquarters of Grupo Laces is located, the best answer for her personal and professional purposes. "We integrate a pioneering ecosystem in ESG and sustainable hair treatments," she concluded. Located on the first block of the beach, Bioma Salon Mata da Praia adds services that will provide a unique well-being, a new experience to be lived in a beauty salon. Welcome massages, reflexology, and embroidered cuts are some of the new features implemented. Anamnese This will be one of the differentials of Bioma Mata da Praia. Each client will undergo an anamnesis - a diagnosis of the current state of their hair and scalp, and will receive recommendations for the most suitable products for the beauty services they will have, enjoying a relaxing massage, special care, and attention,” according to Simone. About Grupo Laces The group began its story with Laces and Hair, Brazil's first Hair Spa. A pioneer in healthy hair treatments and a reference in the area, it was founded in 1987 by MERCEDES DIOS, mother of Cris Dios, who has always researched plants, leaves, and their benefits for hair. Today led by Cris, Laces encompasses a pioneering ecosystem in ESG and healthy hair treatments from the beginning. Focused on conscious consumption, with sustainable practices, the company was invited and present at COP 27 and COP 28 (United Nations Climate Conference). With three brands of its own products: Cris Dios Organics, LCS, and C/Alma. All products are made in a certified organic factory since 2015 and use reverse logistics to map and track the flow of products, packaging, and other materials to ensure proper disposal or recycling. Today the group consists of Laces and Hair, Bioma, Slow Beauty, Carbon Limited, and the brands Cris Dios Organics, LCS, and C/ALMA.         Service: Bioma Mata da Praia

100. Izaltino Arão Marques, 100. Loja 4 – Mata da Praia – Vitória – ES

Contact: (27) 99929-0532 / (27) 3225-1757 Instagram: @biomasalonpraia