2nd Ecological Fair of Women Entrepreneurs (FEME) takes place this Saturday and Sunday in Serra

  There will be more than 40 exhibitors from various niches, uniting culture, female empowerment, and sustainability, in an event that takes place in the courtyard of Shopping Mestre Álvaro.   The female entrepreneurial movement has stood out as a force, driving women-led businesses. The 2nd Ecological Fair of Women Entrepreneurs (FEME) is an example of this, with the next edition taking place on September 2 and 3, Saturday from 10 AM to 10 PM and Sunday from 12 PM to 9 PM, in the courtyard of Shopping Mestre Álvaro, in Serra.   There will be two days with ecological workshops, yoga, music, and entertainment for the whole family, a DJ, and forró shows, among other activities, in addition to more than 40 booths featuring a wide variety of products, most of which are handmade, such as clothing, bags, crochet, sweets, jams, essential oils, thrift store items, recycled paper products, from tags, badges, to various products like planners, invitations, among others. Cosmetics with a cruelty-free approach (not tested on animals during the development and manufacturing process), with recyclable packaging made of HDPE, crafts made from recycled cement, footwear made from recycled tires, and much more.   In terms of music, on Saturday there will be Batuque Delas starting at 6 PM, and on Sunday there will be live music with Amanda Requião at 6 PM. During the breaks between shows, DJ Ítala Venâncio will be in charge of the turntables. For children, the programming on both days, starting at 2 PM, includes a Kokedama workshop with the Holambelo team; a children's arts workshop, slime, board games, and a spa for girls.   The event organizer, Crystal Araújo Vasconcellos, a production engineer who reinvented herself during the pandemic and motherhood, joined forces with other women with the same entrepreneurial goals and brought FEME to life. "The project plays a fundamental role in fostering the solidarity economy by boosting the production of small entrepreneurs, and this edition received important support from Jacqueline Moraes, State Secretary for Women's Policies, contributing the necessary resources to bring the event to life, helping to promote ecological awareness and more women to showcase their work, as many are single mothers, housewives looking for extra income, others were going through an abusive relationship and needed empowerment to free themselves," explains Crystal.   The marketing manager of Shopping Mestre Álvaro, Amanda Duque, highlights that the project brings with it the shine of female talent with extraordinary products. "I believe that through good partnerships and incentives, events like this provide valuable growth opportunities for these micro-entrepreneurs," she says.   Service The FEME - Ecological Fair of Women Entrepreneurs* Location: Courtyard of Shopping Mestre Álvaro Program Saturday Event opening at 10 AM Yoga Flow dance class with instructor Renatinha Ferreira at 10:30 AM Yoga class at 2 PM Kokedama workshop with the Holambelo team at 2 PM Children's arts workshop, slime, board games, girls' spa from 3 PM to 6 PM Children's arts and board games workshop from 4 PM to 5 PM Show with Batuque Delas at 5 PM DJ Ítala Venâncio (breaks) Closing at 9 PM Sunday Event opening at 12 PM Yoga class with instructor Isa Lourenço at 2 PM Ecological Kokedama workshop with the Holambelo team at 2 PM Children's arts workshop, slime, board games, girls' spa at 3 PM Live music, forró pé de serra with Amanda Requião at 6 PM DJ Ítala Venâncio (breaks) Closing at 9 PM Address: Shopping Mestre Álvaro - Av. João Palácio, 300 - Eurico Salles, Serra Free entry